Honest comparison
Cawley Digital vs Insites
The short version
Insites is a white-label auditing platform. Agencies and resellers pay from $99 a month to run 100+-point checks on a business's website — SEO, speed, accessibility, now AI visibility — and present the results as a branded report that helps them sell the fix.
Cawley Digital is the fix. We build the fast site, do the local SEO, and ship the AI-readable layer the audit would flag as missing — shown to you live before you pay.
If you're an agency, Insites is a good tool. If you're a business owner, the report was never the product. The result is.
At a glance
| Cawley Digital | Insites | |
|---|---|---|
| What it is | Builds & fixes websites | Audits & reports on websites |
| Sold to | Business owners | Agencies & resellers (white-label) |
| Cost | £997 one-off install · system £249/mo (website-only care £49/mo) | From $99/mo (agency pricing) |
| What you receive | A live site + AI-visibility layer | A branded audit report |
| Free option | Free live mockup + free Score audit | Via an agency's sales process |
| AI visibility | Implemented on your site | Measured and reported |
Insites pricing quoted from insites.com public materials, July 2026: white-label audit platform for agencies and resellers, from $99/mo with reseller and enterprise tiers.
What Insites is genuinely good at
Insites is the category leader in white-label auditing for a reason: 100+ data points across SEO, performance, accessibility and — recently — AI visibility, wrapped in clean reports an agency can put its own brand on. Sales teams use it live on discovery calls. For agencies, it's a strong pre-sales engine used by hundreds of them worldwide.
An audit is a diagnosis, not a cure
Here's the honest mechanics: when a business owner receives a glossy 100-point audit, it's usually because an agency is using it to open a sales conversation. The report is real, the problems are usually real — and fixing them is the actual product being sold, at whatever that agency charges.
We'd rather show you the cure than the diagnosis. Instead of a PDF about your website's problems, we build the better version — a real, live site for your trade and town — and send you the link before you've paid anything. You can judge the fix itself, not a report about the fault.
Want the audit anyway? Have it free
If you'd like the numbers first, our Score tool runs a live Google Lighthouse audit of your site — mobile speed, SEO, trust and accessibility — free, in about 20 seconds, no signup and no sales sequence attached. It's the same idea as a paid audit platform, scoped to what a local business actually needs to know.
Choose Insites if…
- You're an agency or reseller that needs branded audits at scale
- Your sales team presents audits live on discovery calls
- You want ongoing white-label reporting infrastructure
Choose Cawley Digital if…
- You're a business owner who wants the problems fixed, not listed
- You'd rather judge a live rebuild of your site than a PDF about it
- You want the AI-visibility layer built, not benchmarked
Fair questions
Is Insites for business owners or agencies?
Agencies. Insites sells white-label auditing to agencies and resellers from $99/month (checked July 2026) — business owners usually encounter it as a branded report an agency presents while selling their services.
What does a website audit actually tell you?
Where your site is slow, hard for Google to read, insecure or invisible to AI engines. Useful information — but a report doesn't change your rankings. Only the fixes do, and the fixes are the product every audit is ultimately selling.
How can I audit my site for free?
Run it through our free Score tool at cawleydigital.com/score. It uses Google Lighthouse live — mobile speed, SEO, trust and accessibility in about 20 seconds, no signup. If the grade stings, we'll build you the better version free so you can compare.
What is AI visibility, and do I need it?
It's whether ChatGPT, Perplexity and Google's AI can actually read and cite your business when customers ask them who to call. Audit tools now measure it; we implement it — llms.txt, markdown mirrors of every page and structured data ship as standard in every build.
Judge the work, not the pitch
Tell us your trade and town. We'll build a real, live preview of your new website and send you the link — before you pay a penny, whatever you decide.
More comparisons: vs Durable · vs GoHighLevel
Questions about anything here? will@cawleydigital.com